Michael Vasseur

Berufserfahrung von Michael Vasseur

• Bis heute 4 Jahre und 6 Monate, seit Jan. 2020

  Head of Global Marketing Services

  DE-CIX Management GmbH

• 5 Jahre und 6 Monate, Juli 2014 - Dez. 2019

  Head of Marketing South Europe

  DE-CIX Management GmbH

• 3 Jahre und 1 Monat, Juni 2011 - Juni 2014

  Director Relationship Marketing

  diffferent

  - set-up Relationship Marketing / CRM new core competences within diffferent - definition and implementation of actionable Relationship Marketing strategies in various industries (Automotive, FMCG, Telco...) - operate Project Management Office for implementation of global CRM projects - definition of Big Data strategy and implementation roadmap

• 2008 - 2011

  e-CRM Manager

  Décathlon (Geophyle)

  implement Neolane CRM platform for 18 brands in Leisures, Travel and Tourism industry. set-up multi-brands and cross-industry loyalty and acquisition programs.

• 2002 - 2008

  Sr Manager Europe Customer Interaction

  Mazda Motor Europe GmbH

  Implement CRM processes and Siebel CRM suite for 15 European markets (lead management, campaign management, call-center, analytics). Set-up and coordinate pan-European CRM program (customer acquisition and loyalty, product launch activities etc). Set-up and coordinate Central CRM Services for 11 European markets. Define, develop and coordinate online campaigns for 25 European markets Direct report to VP Marketing Europe

• 1999 - 2002

  Database Strategist

  Grey

  Audit, recommend and implement solutions in the following areas: - Performance of Direct Marketing activities and complaints management process - Optimisation of data quality and data gathering process - Advanced data analysis (Geo-Marketing, profiling, performance measurements) - Member of the business development team in charge of acquisition of new clients - Conduct on-line and off-line Direct Marketing campaigns - Train users on e-campaign application

• 1995 - 1999

  Account Manager

  Atos

  - Define functional requirements and specifications for outsourced Marketing Databases - Coordinate IT development team for implementation of Customer/prospect databases - Coordinate operational team in charge of database management - Manage relationship and develop portofolio of Clients