Miia Toivola

I am responsible for online marketing and market development in Finland: - Management of the online marketing channels (SEO, SEA, Social Media) - Develop and implement the commercial strategy - Monitor and analyse performance and market trends - Competitor analyses - Brand Management

Dagmar is the largest and leading marketing communications agency in Finland. Dagmar is serving Finland's top advertisers and international clients. As a trainee I assisted digital planners in digital campaign planning and buying: - Campaign execution and maintenance (e.g. Facebook-advertising, RTB-campaings) - Competitor analyses - Technical specifications and instructions - Presentation material for clients - Reporting (Google Analytics, Google DoubleClick, Facebook, Adform)

DefShop GmbH is one of the largest streetwear online shops in Europe. DefShop offers over 250 brands and more than 20 000 different products from its wide selection. The main tasks included: - Management of SEA Finland Google Adwords accounts - Keyword research and addition of new keywords - Composing and optimising advertisements - Analysing competitors and trends in the Finnish markets

AKM3 is an online marketing agency which focus on SEO, Content Marketing, SEA and Social Media Marketing. My internship comprised of the following focuses: - Planning and coordination of content creation - Keyword research for selected topics - Improvement of title and meta descriptions - Translation of English and German content into Finnish - Support in the implementation of online marketing campaigns, in particular those of the Finland link marketing team

Kroma Productions Ltd. is a film production company which is specialized in audiovisual and multimedia production. The productions of Kroma have been shown and broadcast worldwide by various television channels, festivals,museums and DVD distribution. My responsibilities included: - Analysis of the copyright and licensing agreements of 20 films on the international market - PR assistant duties in events, such as film screenings, festivals and PR events - Producer's assistant duties in film shootings

I found my passion in e-commerce when working at Vistaprint before my BBA-studies. My area of duty included the following aspects of customer service: - Answering and competent handling of written and telephone customer enquiries. - Performance of precise problem analysis and offering of a solution based on defined process standards and goals. - Proactive cross- and upselling. - Allocation of incoming payments, conducting of transfers as well as collaboration with external payment partner WorldPay.

Erasmus Exchange Programme (BBA)