Mikhyle Anthony
Bis 2023, Content Editor, PNC Solutions
Student, Digital Media and Society, Universität Bremen
Bremen, Deutschland
Über mich
I am a digital marketer with 4 years of experience in developing and implementing SEO campaign strategies to boost traffic and drive growth. I've helped hundreds of businesses gain conversions by ranking higher on leading search engines. I specialize in editing and optimizing a wide range of on-page and off-page marketing content. I am currently pursuing a Master's degree in Digital Media and Society at the University of Bremen where I am being trained to apply cutting-edge methods and conduct research in order to analyse and help organisations better adapt to our profoundly changing media and communication landscape. I am also a member and co-founder of independent rock band Nishtar Park.
Werdegang
Berufserfahrung von Mikhyle Anthony
11 Monate, Nov. 2022 - Sep. 2023
Content Editor
PNC Solutions
I helped direct hundreds of businesses' digital marketing strategies via off-page SEO content. I was responsible for editing and optimizing link-building marketing content for B2B and B2C clients across industries to boost their SERP rankings.
1 Jahr und 3 Monate, Juli 2021 - Sep. 2022
Senior Executive - Editing & Planning
Logicose
I led and managed a team that curated the online presence of hundreds of businesses across industries by creating engaging marketing content. • Edited, curated, and optimized SEO and PPC copy for clients. • Delivered business-critical training sessions to writers to keep them up to date on various changing trends within SEO and digital marketing practices.
1 Jahr und 1 Monat, Juli 2020 - Juli 2021
Senior Content Marketing Specialist
Logicose
I wrote and optimized high-quality, keyword-centric, original on-page and off-page SEO and PPC content for high-profile content marketing projects. I wrote keyword-centric alt tags and header tags, and I optimized page titles and meta tags.
9 Monate, Nov. 2019 - Juli 2020
Senior Executive - Copywriting
Logicose
I researched topics for new on-page and off-page content based on current keyword trends. Wrote and optimized on-page and off-page SEO copy.
5 Monate, Aug. 2018 - Dez. 2018
Research and Teaching Assistant
Institute of Business Administration, Karachi
I was responsible for assisting an English writing professor with the academic and managerial tasks of two classes comprising of 65 college students. • Planned, organized, and taught grammar and syntax lessons to students. • Reviewed, provided feedback and suggested improvements to students’ writing assignments. • Managed the online grading tables for both classes and optimized the seating arrangements in the classrooms to facilitate better teacher-student communication.
2 Monate, Juli 2018 - Aug. 2018
Research Intern
Dawn Media Group
I was responsible for researching data and fact-checking, proofreading, and editing articles for the organization’s monthly Herald publication. • Researched and compiled data on all the independent candidates contesting the general elections in Pakistan for the publication’s August election issue. • Co-authored the publication’s data journalism "Abacus" section for the August and September issues.
4 Monate, Nov. 2017 - Feb. 2018
Research Assistant
Institute of Business Administration, Karachi
I was responsible for assisting a political science and media and communications professor with their research on a project regarding the politics of Central Asian historiography. Researched, organized, and compiled relevant data about the numerous rulers of Central Asia across the centuries.
2 Monate, Juni 2016 - Juli 2016
Social Work Intern
Network of Organisations Working For People With Disabilities Pakistan (NOWPDP)
I was a part of NOWPDP's "The Rickshaw Project" that is aimed at promoting and facilitating on-road access and mobility to Persons with Disabilities (PWDs) in Karachi. • Wrote a pitch for NOWPDP’s ‘Accessible Cycle Project (ACP)’ for crowd-funding website Kickstarter as well as a detailed report to supporters of the organization on website Global Giving. • Drafted partnership proposals for the ‘ACP’ each of which were unique to the CSR policies of 15 corporate organizations.
3 Monate, Juni 2015 - Aug. 2015
Reporting Intern
The News International
• Reported on and co-authored 7 articles that were published in The News International newspaper's City News section. • Co-authored 2 feature articles for the newspaper; one on Karachi's Ramadan traffic and the other on Special Olympics Pakistan's delegation for the 2015 Special Olympics World Summer Games held in Los Angeles.
Ausbildung von Mikhyle Anthony
Bis heute 9 Monate, seit Okt. 2023
Digital Media and Society
Universität Bremen
As part of the master's programme in Digital Media and Society at the Universität Bremen, I am being trained to apply cutting-edge methods and conduct research in order to analyse our profoundly changing media and communication landscape and become a decision-maker in a world that is transforming digitally.
4 Jahre, Jan. 2015 - Dez. 2018
Media and Communication
Institute of Business Administration, Karachi
Activities and societies: Acting Manager — IBA Social Sciences Club (2017) Executive Council Member — IBA Social Sciences Club (2016–2017) BS Thesis: "Fiction, Falsehoods, and Truth: Michael Chabon's 'Moonglow' and Autofictional Storytelling in the Age of Trump."
Sprachen
Englisch
Muttersprache