Minkay Song

• Develop user-friendly digital content for Porsche brand • Plan and work in content publication as well as building new campaign pages • Create WebPages and allocate supportive online tools in CMS and XML files • Manage multi-lingual online applications for customers, mainly Porsche • Estimate project expenses

• Plan and execute websites, SEM, email marketing, social media • Analyze and report global and market-specific KPIs • Style-direct photo & video shoots and build content marketing • Create copy writing for promotions and marketing campaigns • Plan, produce and style Andaz Salon events (e.g. Christmas Tree in a collaboration with French Paper Artist Marianne Guely) • Identify trends, and optimize spending and performance • Collaborate internally on microsites and optimize user experience

• Plan major Public Relations and media events • Calculate value of publicity and analyse international media channels • Execute Brand/Project Management and seasonal Promotions • Create copy writing for promotions, web sites and social media • Develop opportunities with partners (e.g. Shanghai Tang, Tadashi Shoji) • Monthly report and clippings

Commerce and Hospitality Management