Miriam Willing
Angestellt, Global Senior Brand Manager @Merz Spezial, Merz Consumer Care GmbH
Frankfurt am Main, Deutschland
Werdegang
Berufserfahrung von Miriam Willing
Bis heute 2 Monate, seit Mai 2024
Global Senior Brand Manager @Merz Spezial
Merz Consumer Care GmbH
3 Jahre und 11 Monate, Okt. 2019 - Aug. 2023
Brand Director Giorgio Armani Beauty (LAUNCH: New fragrance line "My Way")
L'Oréal Deutschland1. Accountable for the strategic success and profitable growth of the brand in GER/AT. 2. Lead of 10 people (Product Management, E-Marketing, Communication: PR/classic media/social media, CRM) and dotted line Activation Management. 3. Full P&L responsibility with focus on cons. net sales, profit, returns, pricing, green KPIs. 4. Responsible for budget planning and full accountability to achieve budget. 5. Lead on Fragrance Category for Loreal LUXE GER with the development of a concrete portfolio strategy.
Accountable for the strategic and operational success and profitable growth of the brand in Germany. Lead of 4 people (Product Management, POS Development, E-Marketing). Full P&L responsibility with focus on cons. net sales, profit, returns, pricing. Responsible for budget planning and full accountability to achieve budget. Responsible for media and e-commerce strategy.
1 Jahr und 4 Monate, März 2016 - Juni 2017
Senior Product Manager L'Oréal Paris Make-up
L'Oréal DeutschlandSupport Brand Director to develop long-term business strategy. Responsible for operational business eyes category and via personnel responsibility of Product Managers and interns in the team.
1 Jahr und 4 Monate, Nov. 2014 - Feb. 2016
Product Manager L'Oréal Paris Skin Care (LAUNCH: "REVITALIFT FILLER")
L'Oréal DeutschlandResponsible for the operational management of the face care brand (Anti-Age/Revitalift) with focus on pillar strategies.
Responsible for the operational management of the make-up brand (Face) with focus go-to-market strategy, media planning and portfolio optimization.
1 Jahr und 1 Monat, Sep. 2012 - Sep. 2013
Junior Product Manager L'Oréal Paris Make-up
L'Oréal DeutschlandResponsible for the operational management of the make-up brand (Color: Lips/Nails, Limited Edition) with focus go-to-market strategy.
6 Monate, Okt. 2011 - März 2012
Product Development L’Oréal Paris Make-up
L'Oréal Frankreich
Process of product development from concept, lab development, raw material purchase, package development to marketing campaign.
Ausbildung von Miriam Willing
3 Jahre, Sep. 2008 - Aug. 2011
BWL
EDU España-Deutschland University Studies (Barcelona, Spain)
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Gut
Französisch
Gut