Mischa Coster

Applied social- and mediapsychology. Consulting. Research. Influence. Persuasion. Behavior change. Social- and Cross Media. Organizational intervention mapping. We can help you influence your target audience's behavior. - Online conversion - Behavior change - Effectiveness of campaigning - Crossmedia strategy - Peruasion Profiling - Persuasive marketing strategy

As crew member (co-founder), facilitate and organize SMC030 events, close sponsorship deals, scout venues, contract speakers and create online buzz for your events and themes. Themes we cover include charity, augmented reality, social media for internal communication, location based services, social media in journalism, peer learning co-creation sessions, social media psychology and influence, webcare and social media monotiring and more.

Guest lecturer for applied social psychology, international business, international communication management, PhD graduate schools. Haagse Hogeschool, University of Maastricht, Radboud University, Nyenrode Business University, Munster University.

M Consult focuses on adding value to online propositions. Services include social media psmarketing, webmarketing, company awareness workshops, reputation management, web2.0 consultancy. We focus on strategic aligning and psychological conversion, using evidence-based social psychology tactics. M Consult works together with GITP to develop and market the 'slimmerwerken' of 'work smart' workshops and programmes.

My role in a Blended Coaching project is that of director. Together with clients and partners, I set up a change roadmap. After that, this roadmap is translated into a learning path through which the behaviour, skill and/or competence set of the participants will be developed. This (human) development will be done using the Blended Coaching Consultancy methodology. Ambitious goalsetting, objective measurement and personal 'rapport' are amongst the key criteria here.

VoyaNova specialises in business process redesign and professionalisation of marketing & sales management. Focus: Accountmanagement, salesmanagement and salescoaching, blended coaching, business development, marketingmanagement and gender marketing Tools: VoyaNova's sales matrix methodology, blended coaching, customer value analysis and the S.A.L.E.S. model for accountmanagement.

sbsnet.nl is/was the 'Internet Business Unit' of SBS Broadcasting Netherlands. In my position as project manager, I was responsible for the concept, creation and commercial value of websites belonging to television shows. Day-to-day planning and operation of webdesigners and editors, integrations with public marketing campaigns of sponsors, resource management. Stakeholders: SBS Broadcasting, Endemol, television productions companies and of course our sponsors and advertisers.

Ruysdael is a management consulting firm specialised in change management. In my role as internet consultant I advised clients in their online marketing strategy and look-and-feel of their public websites. As jr project manager, I was responsible for the concept, creation and implementation of various websites of clients and for the online strategy of Ruysdael itself.

Conceptualisation, Interaction design, Digital media design, Interaction models, Presentation skills, Project management, Research, WebTV, Interactive communication platforms

Mass communication, Internet en networking essentials, Cognitive ergonomy, The networking society, Statistics, Methods of research, Attitude behaviour, Technical subjects, Multidisciplinary teams, Marketing Graduated on Psychology of MultiMedia.