Monica Salmaso

In charge of sales and marketing on a worldwide scale.

---- May 2012 – july 2012 QASIMI, London (UK) – studio director with focus on fashion show organization ---- April - May 2012 – AIGLE, Paris (France) – international marketing support ---- August 2011 – July 2012 DE SIENA, Zurich (Switzerland) – sales and marketing support ---- November 2009 – November 2011: FREITAG Lab AG, Zurich (Switzerland) – Sales Manager Europe Reference Line ---- February 2009 – October 2009: in cooperation with Marialicci PR Agency – Project Manager for Samsonite Corp

In charge of the worldwide positioning strategy and of the actual distribution in Europe for the brand FREITAG REFERENCE, FREITAG’s premium line.

Key responsibilities: develop the wholesale operations in Italy for Acne, execute local PR and marketing efforts and be responsible for local staff management with support from Stockholm Office.

Key responsibilities: finding prospects; transforming customers into key accounts; problem solving in the daily business; developing a strategy for the opening of new stores in the managed markets; developing ideas for in-store events aimed at promoting the brand; developing new markets and making them grow. Markets I've been in charge of during these years: Italy, Holland, France, ROW (managed directly), Belgium, Luxembourg, US, Canada, Spain and Portugal (managed through agents).

Key responsibilities: internal communication flow (creation of global tools and HQ events), monitoring of corporate PR results world-wide, assisting the Corporate PR team in the organization of corporate events (press conferences, media trips, media conference calls) and updating the website. Special projects in the lifestyle PR area for the Sport Performance collection: adidas by Stella McCartney launch event in New York, SS05 lookbook.

My duties here: press office activities (contacts with lifestyle and fashion media, creation of a media database, response to daily press enquiries, editing of press releases…), media planning and support to the event manager in the realization of events and sponsorship activities.

Course in Public Relations, specialization in Internal and External Relations with a thesis on "The role of company communication in the strategies of differentiation. Diesel case study".