Natalia Smirnova

I am passionate about understanding people and what drives them, especially how they approach every beauty product experience. Just like people, every brand has something different to say, the only thing in common is that the results are the same. Tell stories – stories that engage, surprise and delight customers – especially when values are aligned. Especially when the values align. As an accomplished beautician and salon operator, I am passionate about working with people to create projects and creative solutions that deliver extraordinary experiences, share their stories, and embed values that build brand reputation. I provide leadership, cultivate relationships and best-in-class communications to achieve strategic goals. I am a proactive, approachable person with a passion for continuous learning. I believe in embracing change, discovering better ways of doing things, and building lasting connections with people.