Natalia Smolyanskaya

Accessories business management in the European Region Achievements: - Launch of the new Land Rover Defender accessory product range in the European markets, accessory packs being essential part of the new Defender launch strategy - Launch of commercial sales facilitating Programmes providing a higher visibility of accessories in the dealer showrooms and increased accessory sales - Effective management of regular accessories sales campaigns across the European markets: seasonal-, sell-out campaigns, etc.

Responsible for business planning of new Genuine Hyundai and KIA accessories. Successful introduction and coordination of a high number of business projects in line with an aggressive programme of new Hyundai and KIA vehicle launches and sales targets; Meeting the challenge of offering competitive, well-priced, high quality, on-time Genuine Accessories on the European market. Managing Accessory portfolio life cycle at its various stages.

Accessories Portfolio maintenance and updates for all Opel car lines; Continuous launch of new products based on market research across the European markets; Delivery of sales forecasts and sales reports; Preparation of POS materials for European markets: organisation of photoshootings (e.g. for Opel Insignia and Opel Cascada), preparation of product information and catalogues in cooperation with agencies. Implemented update and restructuring of the accessory web-page on the corporate web-site

Responsible for establishing the marketing processes from scratch on the newly opened challenging market with a dense competition. Following processes were organized and implemented: - assortment and price analysis of St. Petersburg retail market, regular monitoring and reporting in order to maintain the strategy of discount hypermarkets - regular customer surveys, their analysis and follow up - effective advertising campaigns that drastically changed the perception of the brand on the local market

Home appliances market research and competition analysis in Russia and abroad that resulted in the assortment extension of the company range by adding Home appliances and Kitchen tools to existing DIY products. Further portfolio price determination and planning sales amounts.

International Economics

International Business; Marketing

Marketing Management, Marketing and Commerce