Nick Norman

POSITIONING: Developed US localization strategy for entrance of a German product into saturated US mattress segment. Tested 10 marketing channels & 4 branding campaigns to optimize for US CONTENT: Created & wrote SEO-optimized content for social media, Amazon, ad campaigns, & website in creative, unique ways & increase engagement by 200% CHANNELS: Led influencer & affiliate marketing projects for all US products. Negotiated with external partners when developing content, increased conversion by 100%