Oleg Polstianko

Leading Web/Mobile analytics track. Define roadmap and strategy, mentoring and building the team of 2 people • Define digital analytics roadmap for the company, • Building from scratch Digital Business Intelligence scope (AWS Quick Sight, QlikView, Tableau) • Making web analytics reports part of company’s daily business routine • Hire, train and mentor team members • Ensure the most efficient use of digital analytics data and team resources across the company • Maintain and support existing martech stack

Design and implementation of global strategy for Digital Analytics and Marketing Intelligence for SIXT online department Main projects: Complete refactoring of company web and mobile app tracking, moving from Adobe Analytics to Google Analytics Full integration of company Marketing technology stack into existing business processes Development of global online data warehouse and streaming data solution Development of dashboards and BI tools

Development of unified online marketing campaign tracking platform Inventing algorithm to analyze campaign performance when no sales are present Reporting solution based on MS Analysis Services for ad-hoc reporting on marketing and product metrics Alerting platform to highlight Paid Search problems and opportunities

Integrating online channels data into internal reporting infrastructure MS SQL, PHP, Oracle BI • Pass online channel information from Google Analytics cookie to internal database to analyze final efficiency of web generated leads Conversion rate optimization on main lead generating landing page Visual Website Optimizer • Generate ideas on improvements of the main landing page, managing development and running A/B tests to increased overall conversion rate

Management Digital infrastructure Social media management E-Commerce business