Olga Kukushkina
Angestellt, Head of Content Marketing, Netology group
Moskau, Russische Föderation
Werdegang
Berufserfahrung von Olga Kukushkina
Bis heute 5 Jahre und 8 Monate, seit Nov. 2018
Head of Content Marketing
Netology group
• Took full ownership of all digital and media communications, set and implemented social media marketing campaigns in line with the overall marketing strategy. • Supporting the CRM function, generating over 5,000 new leads through content marketing. • Assisting with optimisation of customer journey map alongside the UX and tech teams. • Producing monthly content marketing and SMM reports using in-channel metrics to track and analyse performance and outline actionable recommendations, ensuring ROI.
1 Jahr und 2 Monate, Okt. 2017 - Nov. 2018
Content Editor and Digital Marketing Manager
Netology group
• Re-launched foxford.news project by creating a new content plan, sourcing and selecting content creators, implementing editorial policy, and introducing innovative advertising initiatives. • Produced organic content to position the business as a thought leader, focusing on industry trends, emerging topics, and client pain points, including blog posts and industry reports. • Analysed a conversion funnel to create both micro and macro goals while identifying user experience obstacles too.
11 Monate, Apr. 2017 - Feb. 2018
Social Media Marketing Manager
Bestwatch.ru
• Formulated paid and organic social media marketing and content strategies, attracting over 4,000 new followers on Instagram and VK. • Organised and participated in industry-related events to build community and boost brand awareness. • Developed and implemented a new concept and corporate style for the company’s Instagram account
1 Jahr und 1 Monat, Sep. 2016 - Sep. 2017
Marketing & PR Manager
Avatarico
• Increased online presence by developing and implementing an annual marketing plan across multiple channels (social, digital, PR, email, etc). • Managed partnered content with European influencers across multiple social media accounts, including Instagram, YouTube, and Facebook. • Built relationship with sector and international media (e.g. Entrepreneur) and distributed content, receiving 100+ product requests in the first month. • Produced content for the company’s newsletter in English.
Ausbildung von Olga Kukushkina
1 Jahr und 11 Monate, Sep. 2016 - Juli 2018
Public Relations, Advertising, and Applied Communication
Saint Petersburg State University
4 Jahre, Sep. 2012 - Aug. 2016
Communication, Journalism, and Related Programs
Saint Petersburg State University
Sprachen
Deutsch
Grundlagen
Englisch
Fließend
Russisch
Muttersprache