Olga Marina

• Managing the category Nestle Infant Cereals (2nd player at the Infant Cereals market) • Developing and execution Marketing and R&D strategy for the category • Managing marketing budget of the category to maximize ROMI • Portfolio management: portfolio analysis and optimization, profitability and cost analysis, prices strategy • Launch and support new product at the market • Integrated consumer communication development (TV, digital, press, point of sales, BTL-events)

• Marketing- and R&D plans development and execution for the category • Product development and support the new product launches • Optimization marketing budget of the category • Portfolio management: portfolio analysis and optimization, profitability and cost analysis prices strategy • Consumer communication development (TV, digital, press, point of sales) • Planning and controlling regional BTL-activities and conferences to support brand image

• Launching the new product category (local manufacturing, 2 brands) • Product development and product portfolio management • Price monitoring, cost analysis, price positioning • Marketing research, distributors and final consumers’ research • Benchmarking, competitors’ monitoring • Trade marketing (promotion and communication planning with distributors) • Product training and presentation

Strategic Marketing, Portfolio management, Innovation and Renovation

Brand Management, Marketing, The Title of Diploma "Product positioning development as a part of new product launch"

Biology and Ecology