Ozgur Akcicek
Angestellt, Director of Consumer Insight & Strategy, Performics GmbH
Performics, Türkei
Über mich
I am a social scientist by training. I'd love to dig into the world of digital data and tell stories with it. What I do is to take out data, find out what it means, and dig deeper to uncover the hidden truth behind it. I've been in the trenches of digital media planning and buying. I help out my comrades in the front line of digital media with insights and new ways to optimize campaigns.
Werdegang
Berufserfahrung von Ozgur Akcicek
Bis heute 3 Jahre und 3 Monate, seit Apr. 2021
Director of Consumer Insight & Strategy
Performics GmbH
Organize the teams in a way to create insights and new products for the company. Creating at least %50 efficiencies on visualizing the gathered data from various sources and client management.
2 Jahre und 9 Monate, Juli 2018 - März 2021
Strategy and Insight Manager
Ingage LLC
The framework we created has let us improve the several KPIs: “Completed view 2x | Unit Cost: 10% | Bounce Rate: 30% | Session time %80”
2 Jahre und 9 Monate, Juli 2018 - März 2021
Project Manager
Ingage LLC
The AI project aims to help the media planners & performance team to get the most of the campaigns. By the end of 2021, we aim to evolve our workforce to be more efficient individuals and improve each clients brand favorability and sales
11 Monate, Sep. 2017 - Juli 2018
Digital Strategist and Insight Specialist
Koç Zer
Strategies we set for all our clients improved the unit costs by at least 20% and pinpoint the audiences throughout the digital environment
11 Monate, Sep. 2017 - Juli 2018
Project Manager
Koç Zer
The project called Holi helped the finance team to finish the job in 2 days rather than 4.5 weeks
1 Jahr und 3 Monate, Nov. 2016 - Jan. 2018
Digital Strategy and Planning
Koç Zer
80% better viewable impressions, 70% better unit cost, 90% brand favorability, 100% tech adoption
1 Jahr und 11 Monate, Jan. 2015 - Nov. 2016
Digital Media Planner
Vivaki Turkey
100% more viewable impressions, 83% lower unit cost, 70% brand favorability
Sprachen
Türkisch
Muttersprache
Englisch
Fließend