Paal Steensland

Entrepreneur with a strong focus on sales, business development and marketing. • Import/Export activities, Norway/Switzerland (www.exentri.ch) • Swiss and European business development expertise, distribution channel development. • Secondary activity from 2012 to 2016.

Responsible for defining and developing Maxwell's CONDIS Services division - International B2B BD/sales, product and services development.

Head of Sales in an tech/industrial adventure with a lot of business development in Europe, Esatern Europe, EMEA and South Africa. SmartSeal is a Norwegian start-up introducing a unique and innovative sports closure to the soft drinks industry worldwide. I was Head of Sales, sold, marketed and developed distribution channels mainly across Europe, but also select regions outside of Europe.

• Marketed, promoted and sold video analysis software to major parts of Europe (30-40% of company turnover) • Planned and executed sales and marketing strategies for heterogeneous sectors (medical, education, sports, others) • Managed a multinational network of 18 distributors, developed distribution channels. People management / sales coaching, including 3 direct reports. • Handled customers directly, especially Key Accounts

• Contributed to bus. development / managed projects • Corporate representation on European Aluminium Association's Short Term Panel (forecast committee), Brussels. • Drove and facilitated 4 factories' strategy planning processes (worked directly with local mgmt). • Contributed to the implementation of a margin mgmt concept for 25 SBUs. • Analysed end-user markets for alternative expansion strategies (Eur and M. East) • Successfully implemented a competence development program for 60 sales representatives

• Marketing of Japanese equity products to the Scandinavian and Swiss institutional finance market. • As of summer ‘03, gained responsibility for major Geneva based clients Reached top tier industry rankings at large institutions in Scandinavia after only 2nd year of contact.

• Managed client relationships, prospecting and acquisitions • Produced market research and client reports • Calculated portfolio performance and executed risk-analysis

• Established structures / routines for market research • Assistant facilitator in strategy processes for operating units • Established macro-economic assumptions for the division's budget process • Conducted market research • Benchmarking of competitors and customers

Finance, Business Management, Marketing, International relations.