Patricia Knörrer

Marketing des Zeitschriftenportfolios der Molekularbiologie, Biotech, Neuroscience. Planung und Durchführung von Plänen mit dem Fokus auf Marktanalysen zur Erreichung definierter KPIs, Produktpositionierung, Messaging, Kampagnen- und Programmbriefing.

Product marketing in a scientific publishing company. Marketing of society journals using the marketing mix, e. g. digital and print promotion, social media, campaign planning, implementation and evaluation, sponsorships and attendance of conferences. Creation and implementation of marketing strategy plans with focus to the customer needs

Product marketing of biotechnology journals. Campaign planning and implementation by using author personas with digital and print promotion, social media and evaluation, sponsorships and attendance of conferences.

Product marketing of physics journals, books and eMRWs

Working in the export department to develop sales and marketing strategies to sell the soft drink Capri Sun to the Chinese and Taiwanese market. Part was a 6 months trainee program in the external sales department.

Working in the export department to develop sales strategies to sell wind turbines in China. The company went bankrupt in 1997.

Study of the Chinese language in combination with economic basics. Part was a 2-year stay in Shanghai to improve the language and working experience in joint ventures