Patrick Keane

Skills & Experience: • Content creation strategy - brainstorming content ideas, writing and promotion • Content management system experience - Typo3 • Web Analytics - Google Analytics, Google Webmaster tools, Sistrix, AWR Cloud • SEO Advisor to other staff • Created guides to aid junior staff members - see Long Tail SEO Guide in the summary above • Backlinking Strategy - create shareable content, promote to industry influencers

- Worked independently as a digital strategy consultant - Responsible for helping clients with marketing strategy to gain new business online - Extensive experience building websites using Wordpress content management system, including themes and plugins, website setup and content migration - Helped clients to gain top spots in Google for multiple desirable keywords, helping them to win significant new business

• Drove targeted search engine traffic onto the website of a growing startup company, to acquire new customers • Conducted search engine keyword research to identify keyword ranking opportunities • Created content to rank for desirable keywords • Used marketing automation software Hubspot to achieve this Skills: • Data gathering & analysis • MS Excel • 100% data-driven web marketing approach • Project team work • Strategy brainstorming • Working on tight deadlines in rapidly changing conditions

In this role I analysed customer feedback data to identify trends/ problems and recommend a course of action. Specifically, I worked on a team concerned with customer repair feedback on the iPod and iPhone products. Skills: • Data extraction, analysis & presentation in dashboards • SQL dashboard creation, MS Excel, SAP • Creating & maintaining relationships with internal stakeholders • Apple presentation & public speaking training • Aiding team members in meetings with senior executives

•Created a presentation for new CEO •Delivered Business Process Improvement workshops •Modelled mission-critical processes •Timing critical processes- to test the accuracy of predictive models Skills: •Corporate Modeler, MS Excel •Project team work •Modelling business processes •Creating relationships with internal stakeholders •Developed an understanding of a wide array of business process across the bank •Aiding team with compliance reporting •Data acquisition from senior management

IS Development Skills, IS Consulting Process ,Enterprise Bus. Processes & Applications, Innovation & Software, Professional Business Analyst Skills, Information Systems Project Management, Business & IS Performance, Software Enterprise Project http://bis.ucc.ie/Postgraduate_MBS_BIS.aspx

Web Development, Enterprise Systems, Business and Strategic Management, Programming, Databases, Business Management, Computer Networking. Secretary of CIT Entrepreneurship Society http://www.cit.ie/course/CR150