Peter Leighton

Angestellt, CEO, Abunda Functional Foods

Salt Lake City, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Marketing
Managment
Business Development
Product Development.

Werdegang

Berufserfahrung von Peter Leighton

  • Bis heute 23 Jahre und 6 Monate, seit 2001

    Founding Partner

    Copernican Associates LLC

    Founder and Partner of this integrative consulting practice with clients in various market segments including pharmaceuticals, packaged goods, retail, nutrition, biotechnology and sustainability. Develop B-B and B-C business plans, opportunity assessment, new product launch and commercialization programs and more. Clients included Metabolife International, National Beverage Corp., Glanbia Nutrition, Cevena Bioproducts, Nutrition 21, RFI, Symbiotics, Orion Foods, Blue Pacific Flavors.

  • Founder and CEO of this discovery and development platform company. Abunda is involved in developing and/or commercializing new and novel nutritional consumer products.

  • 2 Jahre und 3 Monate, Nov. 2007 - 2010

    CEO

    Advana Science, Inc.

    Advana Science is a Life Science Company focused on commercializing novel natural compounds that have been developed for the prevention and treatment of amyloid disorders such as Alzheimer’s disease, dementia and memory loss. Advana has a robust portfolio of 42 patents which can be applied to breakthrough OTC consumer products. Assessed IP position and market opportunity in consumer products and created and executed low capital, high yield licensing commercialization strategy which required no outside capit

  • 2002 - 2004

    VP Marketing & Product Development

    Natrol, Inc.

    Member of the executive management team of this $80M publicly traded Nutrition Company with products in all channels of distribution. Brands included: Natrol®, Prolab®, Laci Le Beau®, Annassa®, Carb Intercept®, Cravex®, My Defense®, My Favorite Multiple®, Biobeads®, Complete Balance®, Ocusense®, and Omega Complex®. Recruited to redirect a growth and profitability strategy, establish a new product development process and pipeline, and focus marketing.

  • 1999 - 2001

    VP Marketing

    Galileo Laboratories

    Senior Marketing and Commercialization officer of high growth Biotechnology Company focused on the discovery & development of proprietary, evidentiary compounds for oxidative and metabolic stress (pharmaceuticals and nutritionals). Created the marketing and commercialization strategy that increased company valuation 400% in 9 months.

  • 1998 - 1999

    Senior VP Marketing

    Weider Nutrition International

    WNI (NYSE) was a leading global consumer nutrition products company with revenues in excess of $450 million. Responsible for the marketing of 2,000+ SKUs of dietary supplements and functional foods. Managed over 28 employees in Consumer Services Group (call center), Marketing Group (brand management), Communications Group (advertising, PR, design) and Product Development.

Ausbildung von Peter Leighton

  • Bis heute

    University of Florida

Sprachen

  • Englisch

    -

Interessen

Commercialization of nutritional products
Biotechnology and Life Science applications in consumer products
Licensing and Marketing of products into U.S. market
Discovery and Marketing of novel consumer products.

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