Petr Lazar

• Mapped out customer touchpoints. • Created personas and experience maps. • Ran experience management (XM) programs that included customer experience, employee experience, product experience, and brand experience. • Utilized customer data, feedback, and market trends to uncover areas for improvement. • Developed solutions to enhance and automate customer journeys. • Excellent stakeholder management and engagement skills including sales, IT, marketing, and 3rd Party Vendors.

• Analysed and described business processes, worked with business intelligence data and qualitative insights, and facilitated Service Design Workshops. • Co-designed new service models and strategic propositions with key stakeholders and defined how an organisation can re-organise itself, to meet customers' needs and expectations. • Created and validated personas, mapped customer journeys, and conducted expert and in-depth interviews.

• Led discovery and scaling of enterprise-grade platforms while consistently driving innovation and business value, managed cross-functional teams, and developed platforms from prototypes to full-scale products. • Designed unified customer data architecture, implemented integrated marketing and sales funnels (MAL, MQL, SAL, SQL), and optimised programs based on ROI. • Gained hands-on experience with biz analysis, fit-gap analysis, biz requirements gathering and documentation (BRD), and user story writing.

• Prioritised ŠKODA Auto's local market needs (brand strategy, communication strategy, product strategy, and campaigns) to plan the global team's efforts and deliverables. • Supported the global ŠKODA Auto team with creating brand strategy, lead generation, campaign framework augmentation, and marketing operation model optimisation. • Facilitated process mapping and requirement gathering workshops at ŠKODA Auto, resulting in over 15 future state process maps and 500+ requirements for the global CRM team

• Coordinated the development of the ŠKODA Auto Multichannel Campaign Framework allowing better measurement and analysis of campaigns; resulting in a 30% increase in ROI. • Streamlined the development of ŠKODA Auto sales and marketing funnel; achieving a 20% increase in SAL. • Achieved 50%+ global growth in generated leads by using X-data and O-data for asset creation and targeting.