Petr Lymar

Head of Affiliate Marketing - Optimizing channel performance via managing acquisition campaigns, negotiating profitable partnerships & monitoring key metrics (CAC, CPA, LTV, ARPU, MAU) to hit KPI targets. Skilled in top ad networks & agencies, executing media buys across Google, Facebook, Apple Search, TikTok, Bing & more. Analyzing traffic quality & preventing fraud. Grew retention 26% by targeted email campaigns & optimizing communication for high-value users. Strong performance marketing skills.

Drive advertising campaign success through disciplined implementation, management and optimization. Focus on delivering high-quality mobile traffic while meeting CPM, CPC, CPI, CPA, CPD goals. Ensure ongoing performance through regular analysis of metrics and refinement of strategies. Expertly interpret data to provide actionable recommendations for improvement. Drove over 10,000% revenue increase by strategically scaling an initial $5K campaign to $500K+ in sales.

Lead generation through LinkedIn/e-mail pitches to producers, tailored to their development needs. Managing paid advertisement and social media marketing campaigns.

Identify and secure partnerships to establish comprehensive data streams for Yandex geo-services in Kazakhstan, Ukraine, and Belarus, covering traffic, car accidents, public transport, timetables, and scheduling.

Promotion and upsell of Yandex advertising products: Yandex.Market, Yandex.Direct, Media advertising, Geographical context advertising; Lead generation through cold calling, phone/email pitches to advertisers, tailored to their marketing needs, live meetings and events. Account strategy and campaign development, optimization suggestions for the advertisers, media planning.

ITIS Flowers Café; bringing new luxury food and beverage brands to Ukrainian market Initial global market research Purchasing agreements (legal franchising issues) Construction work for the first and second outlets (glass walls, equipment, furniture) Product marketing policy for Ukrainian (CIS) market (ROI, pricing, advertising, etc.)