Philip Wrede

Business Responsible LATAM - Closure & Masking Systems Annual sales of over USD13MM. Reporting to the Regional Business Manager LATAM. • Implemented new business model for equipment rental, leading to incremental sales of USD100k per year. • Changed price structure to reduce stock outs and level sales, supporting the sales channel during Covid Times. • Contract negotiation with global KA, reaching a Win-Win after 15 months of negotiation for USD150k annual sales.

Marketing Manager Andean - Industrial Adhesives & Tapes Annual sales of USD5MM. Reporting to the Business Unit Manager. • Changed Go-To-Market strategy on building related product, generating growth of 40% in the category. • Successful preparation of a Line Review for a mayor Home Center, with the potential of USD500k annually.

Annual sales: USD 18MM, reporting to the General Manager. Coaching a team of 20 employees. • Implemented a Project CRM for sales follow up, which helped to increase project visibility by 300%. • Designed a tool targeted at 15% upselling, by demonstrating the impact on end customer perception and the ability to recover the investment by improving the product value proposition. • Launched a new sales territory tool to improve project follow up, helping to balance the work load of the sales team.

Annual sales: USD 750k. Reporting to the General Manager, coaching a team of 6 employees. • Developed an Offline Opportunity Assessment, based on which quotations could be made, helping the sales team build a pipeline of USD1MM and close projects for USD250k in less than a year. • Rebuild a service team, allowing the company to stop using third party technicians, increasing service ticket sales by 60%, improving gross margin, and getting qualified for an international cooperation.

Annual sales: USD 2MM, reporting to the Sales Director. Coaching a team of 5. • Helped win a government contract of USD1.5MM by developing a line production model for traditional one-off intervention, thus meeting the tender price. • Launched a new product in 3 months by positioning the new product in the customers mind, opening a USD7MM per year market. • Developed an opportunity prioritization tool to help focus on highest potentials, channeling the resources on projects with high possibility of success.

International hire. Annual sales: USD120MM. Leading 5 people. Reporting to the BU Manager. • Developed a training concept that helped increase the sales of medium size trucks in 50%. • Implemented a new pricing model to allow for faster sales closure and improve bottom line by 2%. • Launched a Portfolio review that generated better product differentiation and reduced inventories by over 10%. • Segmented customers and developed specific configurations for each segment, making the offering more competitive.

New market development for LED lighting and lighting controls. Reporting to the Development Manager. • Developed the LED Office Luminaries Strategic Plan to open a USD 350MM market segment. • Innovated a light engine concept used in a complete product family and generated a project pipeline of USD2MM. • Launched a light management SaaS by adapting it for a lead customer, generating an initial sales of USD100k.

Responsible for a product portfolio with annual sales of USD 13MM. Reporting to the Product Development Director. • Introduced a modular pricing system that helped to shorten the quotation process from 7 days to 1 day. • Developed the first LED concepts after application- matching the technology, generating sales of USD 1MM. • Managed the factory move of a product line in 75% of the normal time, defending sales of USD 5MM annually.

Business development, customer loyalty and project management. Reporting to the Sales Director. • Implemented “reference quotations” that helped reduce the answer time from 15 days to 1 and reduce workload. • Negotiated with adverse customer and managed to build a Win-Win situation, closing a USD 2MM project.

Responsible for P&L with annual sales of USD 3MM. Reporting to the Sales Manager. • Reworked the strategic positioning of the product group to “Solution Provider”, achieving annual sales growth of 4%. • Negotiated a contract for a custom solution developed with R&D and Manufacturing, for USD150k annual sales.

Launch support (service network, sales support) for the electronic video projectors. Report to Technical Manager. • Implemented a new service parts concept that helped to reduce spare parts inventory by 80%. • Developed a documentation concept that helped to avoid 8t paper consumption per year. • Improved availability of service parts by statistical analysis, reducing dead inventory by USD250k per year.

Feasibility studies, cost calculation, statistical quality control. Reporting to the Assistant Production Manager. • Programmed a mainframe data entry tool, liberating 5% of weekly office time for the team. • Reduced customer complaints by 40% by running statistical analysis of process parameters.

Geophysical data recording and processing, tool preparation, team leadership. Reporting to the Operations Manager. • Increased average service ticket with local upselling, highest ticket being USD750k for a 3-day logging session.

Mergers, Risk & Crisis,

Economics, Management Project

German High School in Lima, Peru Following examination standards of Baden- Württemberg.