Philipp Groß

Aufbau von Corporate Ventures im Bereich Pet Services.

In my role as Head of Customer Experience I am responsible for - Development and implementation of the business model, brand & communication and product management (hardware, cosmetics, digital) with interface function to R&D. -Customer-centered development of an IoT product ecosystem consisting of a smart spray device, an app and cosmetic cartridges - Disciplinary management responsibility of 8 employees

Supporting the Zeppelin University's business incubator "PioneerPort" with both my operational experience as the director of a corporate incubator and my entrepreneurial experience as a founder. More information on www.zu.de/studium-weiterbildung/das-studium/pioneer-port.php.

Supporting Bitzilla with both my operational and my entrepreneurial experience to further develop the bitzilla conference. More information on https://conference.bitzilla.de/

In charge of the development of a strategic network of high potential startups as well as corporation partners across various industries to mutually work on disruptive ideas and exchange experiences to forster innovation worldwide.

"The future of cooking" is the key topic of the 2019 program at InnoSchool. Innoschool is located in Dornbirn/Austria and facilitates learning experiences that enable companies and individuals to innovate in an increasing digitized world. See www.innoschool.io for more information

Working experience brand strategy // communication strategy // marketing & service innovations // agile strategies //KPI strategy// artificial intelligence// project management// project lead Industry experience mobility // telecomunication// food//e-commerce//healthcare

Innovation Lab: Entwicklung neuer Produkte und Services. Betreuung der gesamten Wertschöpfungskette von der Ideenfindung bis zum marktreifen Prototypen Markt- und Trendanalysen Brand Management: Entwicklung von Markenpositionierungen, Markenarchitektur-und Portfoliostrategien Customer Experience: Ableitungen der Corporate und Brand Strategy auf relevante Kundenkontaktpunkte Brand Performance: KPI Strategie Konzeption und Moderation von Workshops Projektmanagement

Markt- und Wettbewerbsanalysen Brand Development: Entwicklung von Markenpositionierungen und Markenarchitekturstrategien Customer Experience: Ableitungen der Unternehmens-und Brand Strategy auf relevante Kundenkontaktpunkte Retail Marketing: Entwicklung von POS und Retail Konzepten Roll-Out Strategie: Roll Out der POS Konzepte in die Märkte Brand Behaviour Strategy Corporate Identity Strategy Projektmanagement

Brand Managment

International Marketing and Management