Philippe Barm

Responsibility for all promotional packaging and merchandise for 21 McDonald’s Central and Western Division Countries in Europe, located at the McDonald’s Office, leading a remote team based in London/Leading the Packaging and Merchandise Development in collaboration with Product Development, Operations, Research and Marketing McDonald’s /Driving strategic initiatives for McDonald's packaging category, in the areas of category management, supplier enhancement, cost saving and assured supply

Responsible for the strategic Account Management of several Core Accounts within the Food and Beverage segment within Europe and USA. Lindt & Spruengli Lorenz Snackworld Hipp Babyfood Develey Manner

Leadership and Responsibility of a cross functional team for the development of the packaging website featuring a library function for McDonalds Europe/Execution of packaging and merchandise initiatives: initial brief, artwork assessment, timeline and budget management/Guidance of Global-, European- and Country level McDonald’s Supply Chain, Marketing, Food Development and Advertising Agencies in order to ensure Brand protection throughout the entire creative process

• Representation and Tourism Marketing for the US Clients Washington DC, Alaska Travel Industry Association, Florida’s Space Coast, Cayman Islands and Ski Banff • Development and implementation of the marketing plan incl. budget control • Negotiation of Barter Deals with partners such as Harrods. Development of strategic alliances with partners such as Virgin Atlantic • Planning and Creation of brochures, advertisements and mailings

• Personal management of the Key Accounts including budget control, negotiations, contracts, bartering and advertising activities • Development of Joint Promotions with partners in consumer and family marketing such as Kellogg’s, Ravensburger Spiele, Hipp- and Volkswagen Club