Qin Xu

Joint research project with McKinsey on digital marketing: Conducted data analysis based on questionnaires from 100+ professors across Europe; excluded abnormal data and improved data quality Membership retention rate modeling: Formed a regression model by using Excel and SPSS; predicted retention rate for a leading marketing journal and found interesting patterns useful for target marketing

Due Diligence project for a PE firm: o Corporate valuation using DCF, market size estimation using Excel and multi-databases; greatly improved accuracy of the model and kept in line with estimates o Conducted over 20 interviews with distributors and suppliers; gained first-handed data for key inputs in the valuation model.