Rachel Sze Sin Leow
Angestellt, Innovation Facilitator, Hansgrohe SE
Offenburg, Deutschland
Werdegang
Berufserfahrung von Rachel Sze Sin Leow
Department: Innovation Management - Coaching innovation teams on Design Thinking and Lean Startup Methodologies - Planning and facilitation of Sprints and Workshops - Setup of internal innovation lab and strategic innovation processes (e.g. portfolio evaluation, metered funding and innovation accounting)
Department: Strategic Development & Consulting - Corporate & Strategy Development - M&A and Change Management - Global Coordination of Strategic Initiatives (Focus area: E-Commerce)
11 Monate, Sep. 2013 - Juli 2014
Innovation Expert
Deutsche Post DHL
Innovation: Mobile Payment Solutions (PAYSMART) Social Media Management, Online Marketing (SEO & SEA), Mobile Marketing, Analytics and Design (Web/App/UX)
6 Monate, Aug. 2012 - Jan. 2013
Master Thesis
JBM JustBook Mobile GmbH
Thesis topic on Marketing Automation: Customer relationship management (CRM) as a competitive advantage: an implementation proposal for JustBook. Project Management: Developed and implemented an automated mobile customer relationship system. CRM: Developed newsletters and marketing campaigns (Email and Mobile), and analyzed campaigns performance.
3 Jahre und 3 Monate, Mai 2008 - Juli 2011
Assistant Brand Manager
Kraft Foods Inc.
Brands: Oreo (Biscuits), Toblerone (Chocolate), Chipsmore (Biscuits), Lurve (Snack). Brand Management: Development of brand strategy, monitoring and analysis of business and brand health using qualitative and quantitative data. Project Management: Led and executed marketing plans and campaigns with internal teams, advertising and media agencies; including day-to-day budget management. Innovation: Identifying consumer needs and evaluating market trends, development of products with R&D, packaging suppliers.
2 Jahre und 10 Monate, Feb. 2007 - Nov. 2009
Co-Founder
Romance Culture Trading
Business profitable in 3 months, self-sustainable in 1 year, sold business 2 years later. Responsibilities including setting up business systems (credit card payment, shopping cart, shipping, accounting); sourcing and buying of products and packaging; planning and executing marketing activities on limited budget; customer service; business development with partners
1 Jahr, Mai 2007 - Apr. 2008
Senior Executive
Central Bank of Malaysia
Review the robustness of the Malaysian banking policies and guidelines. Profile Boards of Directors of financial institutions and assist in the development of corporate governance training programs.
Ausbildung von Rachel Sze Sin Leow
1 Jahr und 6 Monate, Sep. 2011 - Feb. 2013
Management
Furtwangen University
Thesis: Customer relationship management (CRM) as a competitive advantage: an implementation proposal for JustBook. Consultancy: Product development for an Alumni-based online platform; Company: Matoma Internet Consulting GmbH
3 Jahre, Jan. 2004 - Dez. 2006
Marketing and Finance
University of Technology Sydney
1 Jahr, Jan. 2003 - Dez. 2003
Taylor's College
Physics, Chemistry, Math
Sprachen
Englisch
Muttersprache
Chinesisch
Muttersprache
Deutsch
Fließend
Malay Fluent
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