Rafael Vitelli Salvador

Responsible for social network management focusing on policy compliance; Expertise in company and client policies which are applied to content management; Collaborate with the quality team in order to improve the policies.

Responsible for online media sales activities for digital agencies; Development of long tail portfolio for small and medium customers; Expertise in branding and direct sales; Negotiation of digital medias, such as CPM, CPC, CPA, CPL, special display formats, sponsored content and social media insertions; strategic planning and prospectiving new clients.

Responsible for the analysis of advertising campaigns, customer satisfaction and quality management; Preparation of progress reports; Development of optimization strategies including ROI and CTR; Programming based on the KPIs for the effective use of resources; Personal presentation of results for clients and advertising agencies.

Aided in preparation of media plans, strategic planning, delivery reports, delivery-tracking, presentations of proposals to customers.

Customer relations; quality control and management of operational jobs for advertisement campaigns for iG - Internet Group do Brasil; Scheduling and monitoring advertising banners for iG portal and partner sites via Real Media System.

Focused on the creation of key words and ad placements in search engines such as Google and Yahoo, including customer reports, cost definitions and presentations.

Thema of the master thesis: ‘The Influence of the Social Media in Travel Consumption’. Grade: 1.3

Thema of the bachelor thesis: Halls - ‘Change Everything in an Instant’. Grade: 1.0