Rainer Trefz

Gesellschafter, Client Services, Run Creative PTY Ltd

Melbourne, Australien

Fähigkeiten und Kenntnisse

Corporate Branding
Marketing Communication
Communication Strategy.

Werdegang

Berufserfahrung von Rainer Trefz

  • Bis heute 15 Jahre und 6 Monate, seit Jan. 2009

    Client Services

    Run Creative PTY Ltd

  • 6 Jahre, Jan. 2003 - Dez. 2008

    Teamleiter Brand Management & Brand Strategy

    BMW AG

    Responsible for award winning BMW 1 Series Launch Communication. Developed strategic positioning for BMW 1 Series Coupe and Convertible. As head of International BMW Sales Literature managed team of 10 with over 1000 print and online catalogue projects annually. Implemented state of the art online content management platform for BMW Group, international subsidiaries, agencies and suppliers.

  • 5 Jahre und 10 Monate, Feb. 1996 - Nov. 2001

    Account Director

    e-fact ltd / Springer & Jacoby London

    Helped set up design consultancy e-fact London as a subsidiary of Springer & Jacoby Advertising Agency. Within 5 years, the agency grew from 15 to 65 staff, looking after clients such as Mercedes-Benz, Smart, TUI. Managed the biggest sales literature redesign in Mercedes-Benz' history - with the design developed for the client in 2000 still being in place to date!

  • 1994 - 1996

    Account Manager

    Scholz & Friends

Ausbildung von Rainer Trefz

  • Kommunikation

    www.hdm-stuttgart.de

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

Interessen

Marketing Communication
Automotive
Brand Management
Corporate Identity
Communication Strategy
Touchpoint Analysis
SEO
SEM
User Experience.

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