Renato Juric

During past 200 years Zwack Unicum has been producing and globaly markting an extensive range of products alongside flagship brand Unicum.

Full P&L responsability for 60 countries across 3 continents including, in charge of both Diageo Spirits and Guinness.

Develop strategic concepts and oversee the successful completion of strategic planning objectives and operating plans of the business necessary to achieve maximum profitability and growth. Drive EAME customer and value chain understanding to identify innovation opportunities in products and offers and drive delivery via R&D alignment. Champion local business development and M&A initiatives to support global strategy and expand asset base and customer access.

Syngenta is Swiss based world-leading agribusiness committed to sustainable agriculture through innovative research and technology with sales of $ 11,6 bn and > 21,000 employees. Responsible for all aspects of company business in the country, including R&D and production site. Intensive lobbying activities to support Turkey in process of legislation harmonization with EU. Several new products developed and launched in the market to strengthen market leadership position. Created and implemented change projec

Consulting company. Primarily supporting international commercial, financial and governmental clients investing (Mergers and Acquisitions) in and operating within Central and Eastern Europe. A highly experienced, responsive and adaptable team supported by a well developed network of international experts. Successfully advised on and executed some of Croatia's largest and most complex transactions and projects. Helping clients improve their products and services, from reorganizing for long-term growth to imp

Publicly trading company, mayor shareholder InBev. Company plays vital role in the national economy, accounts for 45% of Croatian beer market, employs workforce of 550 people, generating annual EBIT of €40 million. In charge of all aspects of the company business. Responsible for investors & shareholders relations and reporting to Zagreb Stock Exchange. Intensive lobbying and PR activities. Company won the prestigious “The Best Company in Croatia by ROE 2004” award. Ranking has been conducted by Finance Cen

Responsible for performance and development in Central Europe. Worked on acquisition of BBAG Austria (€ 1,7 billion ). Reshaped channel mkt. strategy, implementing innovative segmentation by consumption & purchase occasions. Initiated Key Account Management on EU level with mayor European Retailers. Redesigned distribution strategy. Leading the launch of key innovation, beer in PET wich became key market share driver for our brands. Presented business to global investors & financial community (Prague)

Responsible for national marketing and sales organization including technical service department. Accountable for 300 employees, 8 distribution centers, 40,000 customers, 27,000 pieces of equipment in the market, with turnover (net sales) of EUR 240.00 MM. Portfolio of 15 brands and 151 sales keeping units. Objective to significantly improve operating income margin, while growing volume and maintaining leading market position. In 2 years core volume up 3%, EBIT up by 200%.

Manage & support Bottlers and TCC Company Country organizations Responsible for company strategy and business development with objective to: 1) grow market & drive per capita consumption 2) profitably increase our Market Share, with focus to immediate consumption. Lead the team that created Occasion Based Channel Marketing Concept and Process, implemented in mayor markets, resulted in launch of new packages, pricing, new marketing strategy. Projects in Spain, Russia, UK and Poland

COCA-COLA AMATIL, Budapest, Hungary ( CCA ) 5/96 to 9/97 Bucharest, Romania, ( CCA ) 2/95 to 5/96 Zagreb, Croatia ( CCBC ) 4/92 to 2/95

Global Leadership Program

International Business Law