Rico Dittrich

I helped clients in the finance industry, such as American Express and Citi, succeed with Google Ads, and the Google Marketing Platform on our Search, Display, and Video offerings in the markets of Mexico, Argentina, Brazil and many more. Specifically, I drove efficiency gains for them making use of the latest formats, targeting and bidding solutions available. I innovated offering state-of-the-art solutions such as Google Station, Google Cloud and other pilot projects and betas.

I helped marketers implement solutions to measure cross-device activity and return on ad spend more accurately and across channels. I assisted them with adopting a machine learning-based data-driven measurement and attribution strategy in order for them to focus on the important stuff. Google's out-of-the-box solutions are cutting edge but when there was none available, I helped advertisers with customized solutions, e.g. Customer Lifetime Value. I covered Attribution, Analytics, Ads and Search Ads 360.

I delivered the best of all tech companies' customer service: Care so Good, It's Got to Be Google! As a Support Specialist, I proactively and efficiently solved Google's large clients' problems concerning Google Analytics, AdWords Conversion Tracking and Google Tag Manager. Top notch quality and 100% customer satisfaction are proof of the great care I delivered in the German-, Spanish- and English-speaking markets around the world, from Sydney to Bogotá to Berlin.

Enhancing up-and-coming video games by a major Japanese consumer electronics company through translating and testing the German build, reporting text as well as system bugs and exceeding my targets by a large margin.

Selected participant in the exchange program with Fudan University, which is ranked among the top three universities of mainland China. Specialized in political economics.

Pursuing a Bachelor of Arts in International Politics and History with research interest in the fields of statistics, human rights, and business model innovation.