Ritu Chopra
Bis 2023, Graphic Designer, Macquarie Group
Munich, Deutschland
Über mich
I am a design professional with 15 years of experience delivering high-quality creative solutions across diverse industries. Skills and Expertise: Brand Identity and Style Guides: Expert in crafting thorough brand identities, encompassing logos, color palettes, typography, and design elements, along with detailed style guides. Graphic Design: Proficient in creating a wide range of assets including digital, and print collateral such as reports, posters, ads, brochures, banners, newsletters, e-mailers, presentations, infographics, social media posts and gifs for various platforms. Booth Layout Design: Experienced in creating compelling, modern graphics for trade show features, including invite, backdrop, walls, outdoor flags, and more. Video Production: Proficient in conceptualizing, scripting, and editing diverse content to convey brand messages and foster user engagement across digital platforms.
Werdegang
Berufserfahrung von Ritu Chopra
2 Jahre und 1 Monat, Okt. 2021 - Okt. 2023
Graphic Designer
Macquarie Group
- Created a detailed style guide from scratch that improved design and brand consistency across all design materials. - Skilled in video production, adeptly conceptualizing, scripting, shooting, and editing diverse content to effectively convey brand messages and foster user engagement across digital platforms. - Conducted research on the latest trends and products in the design industry, resulting in a cutting-edge design for various events and projects.
1 Jahr und 10 Monate, Dez. 2019 - Sep. 2021
Creative Design Services Manager
Evalueserve.com
• Effectively managed a team of 16 creative professionals and forged robust connections with cross-functional stakeholders and partners • Supervised all creative processes, ensuring adherence to brand guidelines and accurate implementation of changes by the offshore team • Maintained the quality of project deliverables like Presentations, report, infographics, charts, ads, carousal banners throughout the entire development lifecycle
3 Monate, Sep. 2019 - Nov. 2019
Design Consultant
Self Employed Freelancer
• Created brand identities and design concepts for organizations like Enhelion Knowledge Ventures, Sage Publishing, and Aptara • Collaborated with Boston Consulting Group on onsite project, resulting in improvement in project efficiency • Strategically managed workflows, reducing project delivery time and nurtured vendor relationships
4 Jahre und 8 Monate, Jan. 2015 - Aug. 2019
Deputy Manager
SAGE Publications
• Led a team of 4 team members and worked closely with multiple freelance designers to create extensive design concepts for a variety of collateral, including infographics, microsites, catalogues, brochures, campaigns, white papers, and reports across various platforms. • Specialized in overseeing the complete branding of book fair exhibitions, efficiently managing every stage from conceptualization to execution with vendors to ensure a seamless and memorable experience for both exhibitors and attendees.
1 Jahr und 5 Monate, Aug. 2013 - Dez. 2014
Design Manager
Contentra Technologies
• Extensive experience as both an individual contributor and team leader, managed a group of 11 designers to create designs for newsletters, promotions, and sales materials • Collaborated with executives and marketing professionals to align creative work with the company's brand and objectives • Set team performance goals, enhancing efficiency • Designed templates for clients like Disney, Appleseed and Time Life
2 Jahre und 3 Monate, Juni 2011 - Aug. 2013
Design Lead
Macmillan Publishers
• Balanced dual roles as an individual contributor and team leader overseeing 7 designers • Collaborated with marketing to create visual strategies, contributing to increase in business development • Spearheaded design and illustration of textbooks, marketing materials, and English literature workbooks, meeting tight deadlines with improvement in efficiency • Supported multi-discipline teams, delivering design solutions that balanced customer requirements for performance and cost optimization.
3 Jahre und 2 Monate, Mai 2008 - Juni 2011
Senior Graphic Designer
Q2A Media Pvt. Ltd.
• Have created book covers and inner spreads for clients like Disney, Time Life, Crabtree, Teaching Strategies Inc., National Geographic, Mc Graw-Hill, Scholastic, Houghton Mifflin Harcourt, Cengage Learning and Oxford University Press, and more, serving audiences in education and trade markets • Accomplished a high success rate in creating layouts for promotional materials • Worked closely with customers to collect and clarify requirements, set project boundaries, and effectively oversee project progress
Sprachen
Englisch
Fließend