Rocky FU
Bis 2017, Director of Digital Strategies, Incitez
Singapore, Singapur
Werdegang
Berufserfahrung von Rocky FU
5 Jahre und 1 Monat, Juli 2012 - Juli 2017
Director of Digital Strategies
Incitez
Developed & executed integrated data-driven digital marketing strategies and campaigns, inbound/content marketing strategies in APAC targeting different phases of the customer journey to meet KPI goals Built partnerships & managed relationships with advertisers, ad agencies, digital media, government agencies (China and Singapore), and events organizers Led the development of a digital platform on China digital trends and insights, integrated with EDM, CRM, Doubleclick for Publishers, web analytics
2 Jahre und 4 Monate, Dez. 2013 - März 2016
Chief Marketing Officer (CMO) & Co-founder
DroneTech
Developed the product positioning (drone) and market entry strategy that successfully secured investment from Singapore Media Development Authority and VC Managed digital customer acquisition and social media strategies
2 Jahre und 1 Monat, Juli 2007 - Juli 2009
Digital Marketing
DGM Asia Pacific
2005 - 2006
Analyst
Singapore Telecommunications
6 Monate, Jan. 2004 - Juni 2004
Analyst
MobileOne Ltd
Ausbildung von Rocky FU
4 Jahre, Juli 2001 - Juni 2005
IT
Nanyang Technological University, Singapore
Bis heute 24 Jahre, seit Juli 2000
eCommerce, Management Science
Xiamen University
eCommerce
Sprachen
Englisch
Fließend
Chinesisch
Muttersprache