S. Olaf Loerz

- Portfolio company for various investments in Real Estate, Tourism and Digital Entertainment (Broadcast, OTT, Music)

- Management Consultancy specialised on Digital Entertainment (Broadcast, OTT, Music)

- Led product expansion into 15 countries predominantly Asia incl. partnering with Broadcasters, MSOs, sourcing of local suppliers, and M&A strategy - from market research to deal closure - Re-built product and engineering team of 20, re-set product strategy and roadmap, led execution of new Search & Recommendations service development efforts in General Manager function

Assignments for Beyond Oblivion, Buongiorno and Deutsche Telekom: Delivered cradle-to-crave ideation, formulation and evaluation for new business initiatives and product strategies around multiple interactive mobile content and payment as well as ticketing services leading all aspects across proposition definition, business case modeling, validation, partner screening & negotiations, content licensing, go-to-market strategy and business process change

Directly managed team of three analysing market and customer needs, defining product strategy and roadmap innovation as well as owning the business requirements throughout the development and release cycles

Identified, analysed and reported on business pains and strategic initiatives in the areas of CRM, business intelligence, risk management, compliance, workflow, business collaboration and business processes across numerous industry verticals. Successfully introduced clients’ consulting services and solutions to senior executives, thereby created sales opportunities in excess of several million Euros.

Introduced award-winning wireless community uboot.com in Germany with view to company IPO. Established service inside three months and exceeding subscriber target by more than 100%. Devised and led implementation of below-the-line and digital communications strategy building the brand, implemented €6m launch-campaign, managed external suppliers and partners. Negotiated and managed numerous 360° multi-platform marketing projects and cooperations such as German Dance Music Awards and Air&Style Contest

Successfully launched new solution and exceeded sales goals by 20 per cent in two consecutive quarters. Actively contributed to the development and execution of annual mySAP.com marketing plan. Coordinated branding, direct marketing, competitive intelligence, and events for solution set

Grew the venture from a living room operation to five employees, from €200k to €1m annual turnover and acquired corporate clients such as Procter & Gamble and Diesel Jeans. Held ultimate project management and P/L responsibility for 120 events on the scale of 100 – 10,000 patrons. Successfully diversified the business into trend consulting and event production services for corporate brands; into promotion and distribution services for media publications; and launched an Internet-Community and direct mail.