Santiago Castellano

Berufserfahrung von Santiago Castellano

• Bis heute 2 Jahre und 3 Monate, seit Apr. 2022

  Data Scientist

  Equifax

  Deployed a geo-household model to production to increase the scope of different products by 37% Implemented lookalike models for different clients to increase the size of their customer base, for marketing purposes Lead the Innovation team to come to new ideas, resulting in 5 new products

• 6 Monate, Nov. 2021 - Apr. 2022

  Data Analyst

  Shopee

  Manage and coordinate a team of Data Engineers to build a new site branch Built out the data and reporting infrastructure from the ground up using Tableau and SQL to provide real-time insights into the product, marketing funnels, and business KPIs. Reporting to the regional CEO Designed and implemented A/B experiments for marketing products to improve the conversion rate by 15 basis points. Built operational reporting in SQL and Tableau to solve cash flows losses Led a team of 2 full-time employees

• 1 Jahr und 9 Monate, März 2020 - Nov. 2021

  Data Analyst

  Mercado Libre

  Designed and implemented All Risk models for Latam Built out the data and reporting infrastructure from the ground up using Tableau and SQL to provide real-time insights into the product, marketing funnels, and business KPIs Worked with managers to understand business needs and translate those needs into actionable reports in Tableau Implemented machine learning models to detect Money Laundering behaviors, lowering the false positive rate of manual selection, saving hours and resources