Sarah Callaghan

Enhance and optimize the CustomerAdvocacy.com website to create the optimum user experience and increase brand awareness.

Responsible for coordinating global SEO, online advertising and website development to drive web traffic and generate leads. Develop and maintain consistent reporting performance tools highlighting success and ROI’s.

Responsible for managing marketing client accounts as a full-service marketing agency within a business management software company. The distinctive offering allows EBS Europe to provide customers with fully integrated business software for their public website and back-end system in conjunction with expert marketing and business consultancy support. Specialty areas of responsibility include account management, social media, website management and search engine optimization (SEO), copywriting and design.

Responsible for the research, assessment, and implementation of various social media methods to market, advertise, and promote JCC programs and events. Created a successful pay per click campaign to encourage conversions during the off-season, as well as banner advertising to promote special events. Also managed and updated the organization’s website through open source content management system, Joomla. All marketing strategies were designed to maintain a consistent brand image through various sectors.

In my role as Executive Team Leader, I was the manager of the softlines department for a multi-million dollar retail facility. Annual softlines department sales exceeded $25 million. Managed over 75 employees in the softlines department on a day-to-day basis. This role required in-depth knowledge of retail strategies to increase sales through creative merchandising and pricing methods.

Created a social media presence to generate brand awareness and attract new students. Assisted with the development of affiliations with universities, the U.S. Navy and businesses to provide students with accreditation and educational credits.