Serkan Kulaca

* Increased operational efficiencies by 40% by effectively streamlining administrative processes with existing resources. * Researched competitors and utilized results for decisions regarding marketing mix and future marketing plan strategies. * Managed the production of the 2009 International Brochure including content, language, materials and scheduling. The brochure is to be distributed to agencies across Latin America, Europe and Asia involved in student recruitment.

* Developed 5 detailed viral marketing campaigns for stop-motion, live action 3D videos, contests, amateur viral campaigns and ARGs (Alternate Reality Games). * Corresponded with users regarding system issues, desired feature sets and improving the overall user experience. * Executed three e-mail campaigns which resulted in a 10% user sign up success rate.

* Effectively managed 10 small and mid-sized client accounts within construction, leasing, manufacturing and automotive industries. * Developed and implemented project plans for 10 clients in accordance with the guidelines set by the European Union Grant Committee * Provided support for the application process of European Union Grants achieving 70% success rate.

* Architected 3 Excel-based systems halving data access times of inventory reports and pricing information on promotional campaigns. * Built and managed relationships with manufacturing companies for future distribution contracts. * Communicated with over 300 retailers on critical feedback with respect to sales performance and marketing to increase the adaptation and response rates to the strategies of competitors.

* Advised 5 small and medium enterprises within the automotive, service and publishing industries on the development, GUI, processes and goals of their online properties. * Implemented new layouts in Flash and HTML formats and updated weekly content for 4 different clients.