Sharon Chang

• Helping students to get hands on UI and UX skill sets • Preparing them to work in digital industries • Reviewing and guiding on design and processing relevant practices

• Bridging UX to consumer experiences (CX) for building up online to offline e-commerce services • Creating UX, based on qualitative and quantitate data audits with heuristics • Conducting remote user research to model user behaviours and driving digital strategies • Hosting co-creation workshops to share UX knowledge internally and externally • Delivering UI and atomic design systems through working with developers

• Led UCD process (2-4 members) on global experience-led commerce projects, transforming business requirements, end-users' needs and stakeholders' points of view into design solutions • Brought in new initiatives to transform clients’ thinking—putting customers first before business and technology, which helped Isobar Taiwan get 2nd prize of Greater China Consultancy of the Year 2019 • Pitched for project opportunities, ran workshops with clients, and took part of isobar NowLab for tech innovation

• Conducted user research and usability tests about media use and e-commerce shopping behaviours for Yahoo international media and e-commerce services to drive design and content strategies

• Back in Taipei, interviewed kids/parents and based on results developed product marketing strategies for Sigel Labs, a startup of children extracurricular STEM learning

• Led projects (2-3 members), conducted UX research, created HCI solutions, as well as facilitated co-creation workshops with international clients across a multitude of industries for new technology and APAC projects • Clients were worldwide, including 3M, Maserati, Intesa Sanpaolo, United Nations, Hao-Shi Foundation.

• Delivered solutions and UI specifications of marine instruments by considering software and hardware features and constraints through working with engineers and developers

• Linked the strategic and digital teams, integrating user data into personas and behaviour patterns, applying them to UI for an African digital banking website (won the 2016 Web Jurist Award)

• Conducted user research, developed wireframes, created UI patterns and executed usability tests • Adapted Agile UX within the workflow of 104 through facilitating an Agile team of 10 people, which led to being recognised as model employee of 2014

• Delivered interface solutions, wireframes and UI flows for international automotive clients such as Mercedes Benz and Nissan • Responsible for Taiwan-initiated product innovation including the first stand-alone driving recorder and the first aftermarket triple display car entertainment system • Shaped UX processes and methodologies between various teams, the division lead and president

• Carried out testability analysis and digital signal processing algorithms for digital circuit verification and market benchmarking, thus successfully reduced the cost of test and debug

Focus on sensory interaction and digital creative installations. My final thesis project – the Echoic Memory Experience Capture – was designed to naturally engage people with the activity of memory-sharing.

Focus on user-centred design processes in both product development and interface design. I delivered ideas successfully through cooperating with many companies and organisations, contributing research and design work to scientific papers.

Focus on software development and system programming. The platform I have built for QR code applications has been proven and launched into the business by Sunplus Technology Co., LTD.