Shelley John

The aim of this role was to develop and implement industry and audience development marketing communications programmes with a view to building brand awareness and supporting revenue growth across CBS Interactive's B2B brands. Key areas of responsibility: Brand management, marketing & sales collateral, industry & audience development marketing communications, brand & competitive performance benchmarking, media partnerships, events management and marketing support for commercial & editorial Initiatives.

Audience Acquisition: Responsible for developing & implementing internal & external email opt-in acquisition programmes, designed to grow the quantity and quality of CNET Direct's UK and European opt-in database, in order to enable increased monetisation . Marketing Communications: Responsible for developing & implementing marketing programmes, designed to drive brand awareness & thought leadership for CNET Direct amongst UK client marketers & agency planner/buyers.

Brand champion for CBS Interactive's UK brands. Responsibilities included: brand management, industry & audience development marketing communication programmes, performance benchmarking, customer service, media partnerships, commercial marketing communications, management of user marketing databases and email communications, internal marketing.

Developing industry and audience development marketing communications programmes, to build brand awareness and support revenue growth across CNET Networks UK's portfolio of websites.

Responsible for responding to customer service enquiries for users of silicon.com (www.silicon.com) and ZDNet UK (www.zdnet.co.uk), ensuring timely responses to all incoming communications and resolving issues where necessary.

Responsible for responding to customer service enquiries for users of silicon.com (www.silicon.com), ensuring timely responses to all incoming communications and resolving issues where necessary.