Sophie Blanchetiere
Selbstständig, Web Marketing Consultant, Freelancer, Freiberufler
Berlin, Deutschland
Werdegang
Berufserfahrung von Sophie Blanchetiere
Bis heute 10 Jahre, seit Juli 2014
Web Marketing Consultant
Freelancer, Freiberufler
4 Jahre und 8 Monate, Juni 2009 - Jan. 2014
Head of Search Marketing
Keyade
SEM ownership for Keyade Defining and implementing Keyade's SEM and web marketing strategy. Managing a team of 30 account managers. Prospecting new clients, and presenting the company to partners. Advising clients on site optimizations to improve conversion rate using my own experience and web analytics tools
9 Monate, Sep. 2008 - Mai 2009
SEA Team Leader
Keyade
Managing a team of Account Managers and offering support and advice on all accounts. Sponsored links and online advertising campaigns for search engines Google, Yahoo, MSN.
11 Monate, Okt. 2007 - Aug. 2008
SEA Account Manager
Keyade
Managing SEM campaigns for companies in multiple sectors and countries, such as GE Money Bank, Viadeo, Wonderbox... Advising clients on website optimisation. Supporting management in acquiring new business.
1 Jahr und 3 Monate, Juni 2006 - Aug. 2007
Search Marketing Manager
Un Monde à deux
In charge of the SEM strategy for 2 web based travel agencies specialized in high end travel with an annual budget over 1 million € : www.unmondeadeux.com & www.toorism.fr Development of an in-house tool to track and measure ROI; Worked closely with the SEO team, graphic designers and webmasters to improve usability of the site, conversion rate and SEO ranking; Built a new concept for a third travel site (strategy, lay out…) : www.voyagea.fr
Responsible for the SEM strategies of big companies in the travel sector. Developed campaigns for such clients as Opodo, Expedia Quality Manager : Auditing Yahoo! search results. Worked closely with the French legal department and partners to ensure relevance of the search results (gambling and adult sites) Project Management : Harmonize editorial processes between all European countries. Worked with the training team on documentations to help editors build effective campaigns
Sprachen
Englisch
Fließend
Französisch
Muttersprache
Deutsch
Grundlagen