Stephan Rom

• Development of a cross channel strategy in order to enhance the coherence of the marketing strategy throughout on- and offline channels. • Carrying out multiple projects (conceiving a warranty extension strategy, writing a Wikipedia article, designing a customer visit of the HQ).

• Concept creation for context-based selling arguments in a digital configuration software. • Optimizing diverse elements (awareness, simplification, visual appeal) of a configuration software.

Marketing, Strategy, Organizations