Steven Van Hoff

Provide leadership for sales/customer service activities. Plan, organize, and control assigned product lines to optimize profit and meet marketing, financial, and corporate growth objectives. Identify market potential, establish pricing and market strategies, estimate potential sales, and introduce market, distribution/channel issues. Coordinate marketing and sales to ensure maximum penetration of market segment. Define promotional activities, publicizing the product through the press, sales force, and

Developed new business with secondary wood processing manufactures throughout the West coast and Canada, drawing on existing contacts and aggressive marketing campaigns to identify potential customers. Traveled to customer sites to make sales presentations and provide product samples and demonstrations. Recruited and managed independent agents and direct sales force in key markets.