Sven Theobald
Angestellt, VP & Global Head of Corporate Brand, Bayer
Leverkusen, Deutschland
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Results- and team-oriented brand and communications management leader. Combining strategy and creativity, and bringing them to life. Currently focused on future-proofing the global Bayer brand and brand team. Passionate about brand-driven value and change. Profound leadership experience on global, commercial, and local levels in a multinational matrix environment. 17+ years of industry experience in science-based innovation. Change and culture champion. Strong track record of leading cross-functional top-level projects in the context of brand and reputation.
Werdegang
Berufserfahrung von Sven Theobald
As an integral part of Corporate Communications, Corporate Brand Management holistically steers the strategic direction of the global Bayer brand — the company’s most valuable intangible asset ($5.5bn, #BrandFinance 2024, +22% vs. 2021, #7 most valuable global Pharma brand, #1 in AgriScience, #3 in Consumer Health).
1 Jahr und 2 Monate, Juni 2019 - Juli 2020
Director Consumer Health Marketing, Bayer Vital
Bayer
2 Jahre und 1 Monat, Mai 2017 - Mai 2019
Director Corporate Branding U.S.
Bayer
2001 - 2001
Zivildienst
DRK
Community Service
1998 - 2000
Berufsausbildung Bankkaufmann
Sparkasse
Trainee in Banking & Sales
Ausbildung von Sven Theobald
2002 - 2006
Media Management
Hochschule RheinMain
Interdisciplinary studies of media- and communication-specific business administration, design, and engineering Diploma thesis: "Creating a culture of innovation — Correlation analysis between corporate culture and the ability to innovate" Special focus on project management in creative industries
Sprachen
Deutsch
Muttersprache
Englisch
Fließend