Taciana Sterman Ferraz

- Responsible for the category in Brazil, leading the demand plans, production, sales packages, POS actions, partnerships and media plan aiming to develop the consumer. - Led more than 10 product launches with robust go-to-market packages: channel strategy, online and offline content, launch event to retailers and internal sales team, POS visibility and PR strategy. - Idealized, created and implemented a partnership with a major food company - Nestle.

- Created comprehensive strategy to launch the Consul Air Cooler, detecting a high potential segment: low penetration, high profitability, new entrants, high growth rate (+50% last 5 years) - Developed communication concept together with branding department and advertising agency DM9, leading implementation of complete 360 package: Media (TV, online, social), PR, POS and merchandising. - Built annual marketing plan 2012 and 2013 for all categories

• Led launch of the Air Cooler and Air Conditioning split Consul, creating sell-in package, visibility plan, online interactive 3D package with videos and POS campaign. • Managed planning and demand (Forecast and annual plan) category for product releases, managing the interface with different areas (research, manufacturing, commercial). • Managed day-by-day categories, suggesting mix of product / channel in order to increase sales and profitability strategy.

Report to Trade Marketing & Execution Manager • Responsible for channel management, given the company's top 10 customers (including Casas Bahia - the largest national retail), being responsible for the promotional team and managing KPIs (Sell-out, Turn Over share, Tabloid Share, Visibility, Training). • Management of promotional team: focus on execution and effective communication with the leadership team over 1 regional manager 3 coordinators, supervisors and 65 promoters at the point of sale.

Report to Finance Manager • Integration for 3 months across all company’s main areas • Project leadership "Latin America Operations Review" - engagement of cross-functional teams to develop the new standard of financial reporting for the Latim America region. • Consolidated and analyzed the financial results of direct material purchases. • Structured and developed new integrated development of cost analysis and financial plan for indirect material process.

Led groups of taxation and education, mediating discussions between presidents of companies associated with AmCham.

Postgraduation

Exchange Program PUC-SP at the University of Copenhagen - Denmark

Exchange Program PUC-SP at Del Salvador University - Buenos Aires - Argentina