Talal Haroun
Bis 1999, Brand Manager, Novartis Pharma AG
Dubai, Vereinigte Arabische Emirate
Werdegang
Berufserfahrung von Talal Haroun
Bis heute 3 Jahre und 4 Monate, seit März 2021
Commercial Director - Business Development
Abbott Laboratories GmbH
- Brought in more than $20MM from launching a key Covid-testing product line in a major ME market. - Dubai EXPO 2020: In collaboration with other functions, successfully led efforts with Unilabs to supply EXPO with Antigen and ID Now Covid testing instruments and IT connectivity. - Successfully developed NGO stakeholder mapping for specific disease elimination programs and identified potential and major donors including NGO donors including organizations with healthcare CSR programs.
3 Jahre, März 2018 - Feb. 2021
General Manager
Hassani Group of Companies
7 direct reports and supervised a team of 150 to enhance productivity and deliver distribution and brand growth across a large portfolio of food brands in UAE. Spearhead overall commercial and sales such as annual business planning, Route-To-Market, corporate and consumer communication strategy, retail penetration, financials, forecasting, and execution of consumer marketing and new product launches. Manage a large portfolio of brands including Kellogg's, Nando’s, Smucker's, JIF, Vita Coco.
4 Jahre und 5 Monate, Juni 2013 - Okt. 2017
Marketing & Commercial Director
Energizer Holding Inc.
Led the smooth transition of Edgewell Personal Care to a separate, standalone company from Energizer in all Gulf markets. Ensured shipment and in-market sales are delivered in line with targeted plans. Enhanced digital awareness and acquisition KPIs for consumer promotions through digital marketing platforms, including Facebook, Instagram and Google SEOs. Turnover reached $7MM in first year post restructuring, showing an increase of 9%.
1 Jahr und 7 Monate, Okt. 2011 - Apr. 2013
Senior Brand Manager
Reemtsma Cigarettenfabriken GmbH / Imperial Brands PLC
- Senior Brand Manager for Gauloises in Germany and Switzerland, managing a team of 5 brand managers - Developed and launched “Gauloises Additive Free” in Germany Resulted in 0.45% vol. share gain within a year. - Successfully launched Gauloises “Face” Limited Edition packs in Germany.
4 Jahre und 1 Monat, Sep. 2007 - Sep. 2011
Marketing Manager
Imperial Brands PLC
- Successfully re-classified retail universe in Saudi and UAE based on Volume and Image. Efforts resulted in increased retail weighted coverage by 6pp, and Gross Margin by 2.5pp - Introduced re-juvenated Davidoff Premium Line, Davidoff Black & White and David off Luisa Beccaria Super Slims packs across all Gulf markets.
- Developed and rolled out Oral-B and Duracell College across the Middle East markets. The objective was to train and improve sale capabilities of 60 internal employees and 220 distributor team members. - Managed a team of 13 Medical Representatives calling on the medical profession and MOH - Developed and implemented “Route To Market” for several P&G brands across all of GCC. - Launched two major product line extensions ($12mil) achieving targets in record time.
2 Jahre, Aug. 1997 - Juli 1999
Brand Manager
Novartis Pharma AG
Responsible for Over-The-Counter product portfolio
Ausbildung von Talal Haroun
2 Jahre und 3 Monate, Mai 1993 - Juli 1995
MBA - Masters of Business Administration
University of Wolverhampton
3 Jahre und 4 Monate, Jan. 1990 - Apr. 1993
BA - Bachelors of Art
Richmond, The American International University in London
Sprachen
Arabisch
Muttersprache
Englisch
Muttersprache