Terra Yang

I’m in charge of the brand marketing of the craft beer. Also arranging the event and online marketing activity. As for big conference and exhibition, I have arranged the 2018 Xi‘an international beer festival with team. My job is reasonable to invite the craft beer brand to be the exhibitors, and l have participated different beer festivals as the exhibitor for the brand.

l have done the research about the target market and collecting data. Build the database of the customer information with SQL coding. Efficiently and effectively assign campaign development and quality control check tasks to internal and external campaign developers. Managing campaign development schedule ensuring campaigns remains on schedule. Determine contingency plans when campaigns fall behind schedule.

My department is investment service sector, is mainly responsible for the contract and negotiations with aircraft exhibitors. Also I’m working on the project management during the convention with Gantt graph.

Major Course: Marketing, Marketing Channels, Marketing Psychology, International Trade, Marketing Planning, Marketing research, Brand Management, International Brand Classic Case, Cross-cultural Management, Consumer Behavior, Comprehensive English, Computer Applications, etc.