Tony Yeong

Heading all Commercial initiatives as a regional head of business with full P&L responsibilities within the Industrial Converted Products Division of the Sonoco Asia group. Currently, home based in the south of Malaysia (in the city of Johor Bahru) but directly responsible for four key direct markets of Indonesia, Malaysia, Thailand, Singapore, and key emerging/frontier markets (via business development, distribution and export initiatives).

I was further promoted to undertake the challenging role of heading all Commercial initiatives as a regional head of department and full P&L responsibilities within the O-IBJC JV partnership group of companies based in Malaysia but directly responsible for 5 direct markets of Malaysia, Singapore, Vietnam, Myanmar, Cambodia and all export markets (more than 15 in total).

Was considered the spearheading force heading the newly formed ASPAC regional key account division based in Singapore, covering ten direct and eight indirect geographical markets, tasked to restructure and accelerate revenue growth via implementing effective KAM strategies. Oversaw the task of leading change by spearheading the Strategic Accounts division to design customer-centric solutions, limit expenses and identify areas of opportunity.

Marketing, Operations Management