Tracy Evans
Inhaberin, Partner, Open Strategy Partners GmbH
Köln, Deutschland
Werdegang
Berufserfahrung von Tracy Evans
Bis heute 7 Jahre und 1 Monat, seit Juni 2017
Partner
Open Strategy Partners GmbH
4 Jahre und 3 Monate, Jan. 2012 - März 2016
Managing Director North America
Picanova GmbH
7 Monate, Juni 2011 - Dez. 2011
Strategy & Marketing
Found Fair Ventures
1 Jahr und 5 Monate, Jan. 2010 - Mai 2011
Marketing Consultant
Deilmann Haniel International
Marketing and communications consulting • Developing communication and corporate branding strategy for German DHI entities • Surveying key employees to gain a deep understanding of customer value metrics and collect evidence supporting how the company delivers on those metrics • Working with CEO to build a compelling value proposition • Re-designing layout and content of communication collateral
4 Monate, Juni 2009 - Sep. 2009
MBA Student Consultant
MBS Thesis Project for Quelle Gmbh
Conducted market research and analysis of German & European Online Shopping Club industry, developed qualified assumptions of future market development and forecast of future market potential • Conducted segmentation analysis and strategy • Analyzed competitive landscape and recommended competitive strategy, positioning, value proposition and initial launch tactics
3 Jahre und 10 Monate, Sep. 2004 - Juni 2008
Independent Consultant
Tracy Evans Consulting
Sample Reference Projects: Broadridge Financial Solutions, E*Trade New Client Conversion and Royal Bank of Canada • Project manager to convert online brokerage company E*Trade onto Broadridge platform including over 2000 deliverables submitted by more than 10 project managers across Canada and the U.S. The Information Network, Marketing Management of Web Portal Launch • Managed launch of e-ticketing application as spin-off brand by planning and managing development of website with n
Ausbildung von Tracy Evans
1 Jahr und 1 Monat, Sep. 2008 - Sep. 2009
Business
Universität Mannheim – Mannheim Business School
1 Jahr und 8 Monate, Sep. 2002 - Apr. 2004
Business
Ryerson University
Marketing Major Direct-Entry into 3rd Year of Program
2 Jahre und 4 Monate, Jan. 2000 - Apr. 2002
Business
Conestoga College
Management Studies
Sprachen
Englisch
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Deutsch
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Französisch
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