Tunc Islerel

• Customers: Hypermarkets, Supermarkets, Discounters, Cash & Carry Stores, High Tech Shops, DIY, Department Stores • Full P&L, budget, trade allowances, sales distribution cost forecasts and full head count responsibility, • 3 account managers, 2 field supervisors and 3 merchandiser supervisors, 98 merchandisers. • Responsible for new channel development projects and go to market strategies. • Leading local chain supermarkets, online trade, petrol station project, toy and stationary stores project.

• Customers are Carrefour, Tesco, Metro, Real and Özdilek • Account plan and annual agreements and field application, . • 4 people work under my supervision. • Regular tracking and reporting of implementation of annual agreement displays compliance ratio. • Effective usage of shipment and POS data to identify opportunities by store level. • Customer’s activity and discount budget and ensure actual spend will remain within plan

• Prepare, manage and follow-up sales development Budget • Analyzing and coordinating ACNielsen • Executing proximity booster project. • Managing instore check team(3 people) • Visualization projects and category management

•14 trucks with 14 employees 1650 customer and monthly revenue of 270.000 USD •Increased territorial revenue 30 % and distribution rate 15 % within 6 months time. •Built a fridge project for better visualization of products and increasing sales. (This project is currently being applied nationwide and becomes best practices of Danone Group) •Built a new highly motivating goal and award system for sales staff

Selected Courses: Sales Management, Services Management, Consumer Behavior, Social Physiology, Marketing, Management, Business Policy, International Marketing, Total Quality Management, and Human Resource Management.