Ulric Nijs

Developed marketing communications and training for young, independently owned spirits brands, Develop visuals communication for aforementioned brands, Developed, implemented and trained on beverage concepts for international luxury hotel brands,

Developed and implemented marketing strategies for a portfolio on international brands in the Middle East and Indian Sub-Continent. In charge of trade marketing activation, brand communication and training for the on-trade, retail and duty-free segments. Acted as a brand representative for all PR exercises. Responsible for the graphic designers, brand ambassador and various sales agent within our markets.

Work alongside the spirit distributor in the U.A.E. to train on their spirit portfolio, especially the Diageo portfolio. Planned & launched the "Every Serve Perfect" program from Diageo in the Middle East territories. Consulted on behalf of the brands within the portfolio for numerous pre-opening within the region.

Opening Beverage Manager for Mina A'Salaam, Al Qasr & Souq Madinat Jumeirah; Developing beverage menus & wine lists for over 30 outlets within the resort and training of the all beverage service staff. Ensure continuity of service within all outlets and helped in the planning of the Jumeirah Beverage Standards implemented within the group.

Bartender in various prestigious venues across the world, then moved on to training & consultancy for companies such as Juliana's, Brown's Leisure International & Diageo UK.

Chartered Institute of Marketing

Activities and Societies: President of the G.A. for M.U.N. - 2 consecutive year. Valedictorian for the class of '97. Post-graduate year to complete I.B.