Wayne Caswell

I'm providing pro bono consulting support through early stage startup, helping with strategy, IT support and website design. Our vision includes uniting the various interested parties to develop regulatory reforms that protect consumers and also elevate the respect (and profit) of builders and remodelers. Others that will benefit from such reforms include the construction trades, realtors, insurance and warranty companies, and the neighborhoods and communities that will see their tax base rise with property

As a 30-year technologist, futurist & marketer at IBM, Dell, Siemens and my own consulting firm, I know the benefits of digital technologies and the challenges of adopting them. I’m exploring new options in Broadband & Wireless Internet, Web 2.0 & Grid Computing, and Nanotech or Green.

As XPS Messaging Mgr, drove WW consistency of product & brand messages across all channels for Dell’s premier consumer brand, XPS. As Digital Home Product Mktg Mgr, provided lead messaging & marketing, incl. Home NW equipment, Media Center extenders, Home Servers, and Family Safety.

Provided strategic marketing and management consulting services to progressive organizations in consumer technology industries such as wireless, home networking and broadband.

Evangelist, spokesman and marketing chairman of industry standards group while producing high quality market research and collateral to influence product & market development, strategy and tactics for world’s first cordless phone combining voice and data.

Management consultant to large and small companies, offering custom workshops, management education, market & competitive analysis, strategy & tactics advice and other services.

As subject matter expert on home networks and gateways, developed segment business plan for IBM's $1.5 Billion semiconductor division, facilitated a broader plan for network appliances, and influenced IBM corporate decisions to enter (or avoid) several emerging markets.

Developed innovative strategies and plans to sell OS/2 operating system into homes, to game developers, and to corporate telecommuters leading to OS/2 Warp reaching the #1 position on StoreBoard's retail sales charts.

Directed PS/2 and OS/2 marketing across 10-state territory with expert advice, sales assistance, competitive analysis, marketing collaterals, and other deliverables resulting in recognition for "best-of-breed" desktop marketing programs and Area PC sales ranking #2 in the nation.