Willow Lundgren

Founder and Managing Director

Led marketing function for this March 2004 Series A-funded startup, maximizing results on diminishing budget.

Two roles: Strategic product development/product marketing role to lead Iomega’s entry into the optical storage category; achieved 1 million unit sales and captured the #2 U.S. aftermarket share in the first 18 months. And led global corporate communications and PR function; managed $6 million budg

• Conceived/led integrated campaigns with DDB Needham, BBDO, Rapp Collins, et al • Directed account teams. Developed new business. • Produced media strategies, events, tours, video news releases, satellite tours and materials. • Clients: Daimler-Benz, MCI, IBM, Iomega, Computer Associates, Coca-C

• Managed high-profile music (The Rolling Stones), entertainment (“Frank, Liza & Sammy”) and sports sponsorships (NFL, NASCAR, Ironman Triathlon) • Managed award-winning environmental and issue-oriented marketing campaigns and events • Wrote executive speeches, brochures, press mate